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Effective ad copy is: • Clear and concise • Aligned with consumer intent • Focused on benefits and worth • Appropriate to the keyword browsed • Structured with strong calls to action • Optimised to stand out against competitors Great ad copy can enhance your Quality Score, a metric used by Google to assess how handy and relevant your ads are. Continuous optimisation includes: • Adjusting bids • Testing brand-new advertisement variations • Removing low carrying out keywords • Including brand-new keywords based on search term results • Refining audience targeting • Executing advertisement extensions • Reviewing spending plan allowance • Improving Quality Rating • Preserving account structure These adjustments make your campaigns more effective over time. Reports might include: • Number of clicks • Cost per click • Conversions produced • Expense per conversion • Keyword efficiency • Advertisement performance • Audience insights • Spending plan trends • Recommendations for improvement Clear reporting allows you to understand how your investment is performing and makes sure that your marketing decisions are backed by real information.